Little Italy Toy Drive

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November 21, 2025 to December 17, 2025

Join the Little Italy Association and Local Businesses to Bring Joy by Giving a Toy!

For more than a decade, the Little Italy Association has hosted the annual Little Italy Toy Drive, collecting over 6,000 toys for the foster children of New Alternatives, Inc. Local restaurants, retailers, and the Little Italy Mercato will once again feature drop-off boxes where San Diegans and visitors can donate a new, unwrapped toy for children ages 1 to 18.

Prefer to purchase a specific gift requested by a foster child? Visit New Alternatives’ Amazon Holiday Gift Registry using the button below. All purchased gifts will be shipped directly to New Alternatives for distribution.

2025 New Alternatives Holiday Gift Registry

New Alternatives, a non-profit 501(c)(3) organization, also accepts monetary donations to support the Little Italy Toy Drive. If you are interested in contributing financially, please email Lisa Castagnola.

The Little Italy Toy Drive has been so successful each year that donated toys help support New Alternatives all year long, not just during the holiday season!

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2025 Participating Businesses