Who We Are

The Little Italy Association of San Diego

The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.

The Association is the only Little Italy district management corporation of its kind in any neighborhood in the United States. The Association pledges to advocate on behalf of its members’ best interests in the areas of public safety, beautification, promotion, and economic development while preserving the unique cultural resources that exist in our neighborhood.

The Association currently has 29 Board Members that are comprised of property owners, residents, business owners and community-at-large representatives. The Board of Directors meets on the first Tuesday of every month at Our Lady of the Rosary Church Hall; unless otherwise posted.  For more detailed information on dates and location, visit the Events Calendar page and if you would like to be added to the Reminder eBlast, please email Chris Gomez at chris@littleitalysd.com.  As a reminder, all Board and Committee meetings are open to the general public.

Current Officers of the Board

Steve Galasso, President
Danny Moceri, Vice President
Luke Vinci, Secretary
Lou Palestini, Treasurer

Click here to be directed to the full roster of The Little Italy Association Board of Directors.

Administrators of the Association

The Association is managed by Marco Li Mandri, President of New City America, Inc.; a private company with expertise in development and management of Business Improvement Districts, Community Benefit Districts, public space development and neighborhood revitalization.

Marco Li Mandri, Chief Executive Administrator
Christopher Gomez, District Manager
Rosie DeLuca, Financial Manager
Shirley Zawadzki, Chief Operations Officer
Laura Li Mandri, Grants & Administration
Monica Montes, Parking Program Manager & Administration
Allicia Martinez, Maintenance & Parking Personnel Manager
John Li Mandri, Public Space Design & Systems

The Association’s annual revenue exceeded $2.5 million in FY15. Funds generated come from four different sources; the Little Italy Maintenance Assessment District (MAD), the Little Italy Business Improvement District (BID), the Little Italy Parking District, and various other programs. The MAD and BID include all parcels and businesses within a 48-square-block area of the North-West part Downtown San Diego.

The MAD, also know as the Little Italy Community Benefit District, generated approximately $938,000 in FY15.  These funds provide for the services of maintenance workers and management staff who oversee regular sidewalk sweeping, installation and maintenance of trees and landscaping in the public right-of-way, evening maintenance workers, maintenance of public areas and piazzas, hanging of banners and decorations, and all beautification efforts. The MAD boundaries are defined by South-side of W. Laurel Street on the North, Interstate-5 freeway/West-side of Front Street on the East, the North-side of W. Ash Street on the South and the East-side of Pacific Highway on the West.

The BID generated approximately $120,000 in FY15. The BID funds provide for administration the revenues needed to promote and publicize the business district, coordinate community events and advocate on behalf of businesses. The BID boundaries are defined by South-side of W. Laurel Street on the North, Interstate-5 freeway/West-side of Front Street on the East, the North-side of W. A Street on the South and the East-side of Pacific Highway on the West.

The Little Italy Parking District generated approximately $375,000 in FY15. The Parking District funds are used to create parking solutions for the Little Italy District via a community-wide valet program, 2-hours free parking on Saturdays, collaborating with the City of San Diego to maximize surface street parking by restriping streets from parallel to diagonal or perpendicular, and other parking management programs.

An additional $1.1 million in revenues were generated in FY15 from grants, income from special events, the Little Italy Mercato (Farmers’ Market), contributions from the community supporters and carry-forward from previous FY.

The Little Italy Association Board of Directors welcomes and encourages public input and participation in issues that affect our community. For more information on how you can get involved please contact the Little Italy Association at:

2210 Columbia Street
San Diego, CA 92101
Phone: 619-233-3898
Fax: 619-233-4866
General Email: mail@littleitalysd.com
District Manager: chris@littleitalysd.com