Recent Press

See Little Italy Mercato Founder Catt White discuss the neighborhood’s history and evolution into a culinary hotspot on the KBPS program SAVOR SAN DIEGO:

San Diego Union Tribune

Edible San Diego Winter 2011

Media Advisory

Media Contact:

Catt Fields White, Little Italy Mercato

619-233-3901 /

Little Italy Mercato Moves to West Cedar Street

The five-block long weekly Little Italy Mercato Farmers’ Market vacates Date Street to make way for construction of the Piazza Famiglia .

San Diego, Calif. – Little Italy’s Farmer’s Market, the Mercato, took its show on the road in August of 2014 and moved all 200-plus tents, farmers, artisan food vendors, crafters and musicians one block South to West Cedar Street. The market vacated its former home on Date Street while two mixed-use buildings and the Piazza Famiglia, a permanent pedestrian gathering place for the community are under construction. The Mercato is expected to return to its original location in 2016.

The market has grown in six short years to be a favorite of  locals and visitors to San Diego as the top destination for fresh produce, pastured eggs, locally raised meats and locally roasted coffee beans, cheeses, baked goods, jams and other authentic foods; artisan crafts; chef demonstrations, live music and more. The Mercato has been successful in its mission to serve the community and has a host of accomplishments to share including the issuing of weekly e-newsletters chocked full of content; and engaging the restaurant, farmers and locally-based businesses to support a sustainable and healthy environment for San Diego. The Mercato is operated by San Diego Markets for the Little Italy Association (LIA), and held every Saturday from 8:00 a.m. to 2:00 p.m. on West Cedar Street in the Little Italy neighborhood of downtown San Diego. A full roster of participating vendors can be found by visiting

About Little Italy Association (LIA)
A non-profit 501(c) 3 corporation for the public’s benefit, the Little Italy Association (LIA) advocates on behalf of its members’ best interests in the areas of public safety, beautification, promotion and economic development, while preserving the unique cultural resources that exist in the Little Italy neighborhood of Downtown San Diego. LIA stands as the only district management corporation of its kind for any Little Italy neighborhood in the United States and is run by a Board of Directors encompassing 33 people who represent property owners, residents, businesses and community at large. More information can be found by visiting or by calling (619) 233-3898.