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San Diego Union Tribune

Edible San Diego Winter 2011

Media Advisory

Media Contact: Citrus PR for Little Italy Association
858-240-4556 / 760-889-2909 mobile
Lauren Walsh -

For merchants interested in participating and for more information, contact
Catt Fields White, Little Italy Mercato
619-233-3769 /

Little Italy Mercato Celebrates 3rd Anniversary

A Circo di Citrus – or Citrus Circus – will mark the third anniversary of the Little Italy Farmers Market on June 11th with contests, chefs demos and hands-on activities.

San Diego, Calif. – Little Italy’s Farmer’s Market, the Mercato, will celebrate its third anniversary on June 11th, 2011 with a celebration of citrus, San Diego County’s largest food crop and a staple in Italian cuisine, from bionde (navel oranges) and Sicilian blood oranges used as traditional desserts to limoncello, a favorite aperitif.

The market includes more than 140 farm and specialty booths and has grown in three short years to be a favorite of  locals and visitors to San Diego as the top destination for fresh organic produce, meats, cheeses, pastas and other authentic foods; artisan crafts; viewing of live chef demonstrations, tastings and more. The Mercato has been successful in its mission to serve the community and has a host of accomplishments to share including the issuing of weekly e-newsletters chocked full of content; and engaging the restaurant, farmers and locally-based businesses to support a sustainable and healthy environment for San Diego. The Mercato is developed and run by the Little Italy Association (LIA), and held every Saturday from 9:00 a.m. to 1:30 p.m. on Date Street in the Little Italy neighborhood of downtown San Diego. A full roster of participating vendors can be found by visiting

About Little Italy Association (LIA)
A non-profit 501(c) 3 corporation for the public’s benefit, the Little Italy Association (LIA) advocates on behalf of its members’ best interests in the areas of public safety, beautification, promotion and economic development, while preserving the unique cultural resources that exist in the Little Italy neighborhood of Downtown San Diego. LIA stands as the only district management corporation of its kind for any Little Italy neighborhood in the United States and is run by a Board of Directors encompassing 33 people who represent property owners, residents, businesses and community at large. More information can be found by visiting or by calling (619) 233-3898.